Lesson 01: Why research matters & how to get buy in
📓 About This Lesson
Get ready to understand why research goes beyond just understanding your customers so you and your team can make smarter product decisions.
In this lesson we'll cover:
- Why you must get into a habit of launching and learning
- Some symptoms that indicate your team isn't doing enough
- Who should own the role of research (hint, it's not just you)
Without research, your team will get stuck in the weeds and end up over-building and under-delivering. Discover how research can help you and your team be more efficient with your time, resources, and ideas.
🔗 Downloads & Action Items
💬 Let's Discuss ....
- Does your team Launch & Learn? If not, why?
- Do you see symptoms on your team to indicate you're not doing enough research?
- Do you feel empowered to do research on your team? Why or why not?