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  Lesson 01: Why research matters & how to get buy in


📓 About This Lesson


Get ready to understand why research goes beyond just understanding your customers so you and your team can make smarter product decisions.

In this lesson we'll cover:

  • Why you must get into a habit of launching and learning
  • Some symptoms that indicate your team isn't doing enough
  • Who should own the role of research (hint, it's not just you)

Without research, your team will get stuck in the weeds and end up over-building and under-delivering. Discover how research can help you and your team be more efficient with your time, resources, and ideas.



🔗 Downloads & Action Items



💬 Let's Discuss ....

  • Does your team Launch & Learn? If not, why?
  • Do you see symptoms on your team to indicate you're not doing enough research?
  • Do you feel empowered to do research on your team? Why or why not?


Discussion
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