You know you should be talking to your users, but when was the last time you actually did user research or one-on-one usability testing?
Never? Not often enough? I get it, doing user research can be intimidating.
Your boss doesn't believe user research. You think you're not good at conducting user interviews. You don't have time. You've never done it before. You don't have a clue where to start.
I've heard all the excuses for why teams don't do enough user research and I want you to know, you're in the right place.
User Research Mastery
In 30 days you'll learn exactly how to understand your users and gain insights to make smart UX decisions.
Who is the course for?
This course equips UX designers, user researchers, product managers, web developers, and founders with a complete blueprint for doing user research.
When does it start?
Now! No seriously, as soon as you enroll, you'll get instant access to the course, templates, Slack community, and more. No waiting around, just click and go.
The User Research Mastery course includes bite size videos, a supportive Slack community, practice exercises, and monthly office hours.
Bite size video lessons
Who has time to watch 60 min lectures? Our practical lessons are short so that you can fit them into your busy day. We want you to learn, implement, and apply the material in the lessons.
These optional exercises will help you put into practice what you're learning so you can do research for your product. Don't have a product? Don't worry, we have a mock project you can work through.
Our private course community is your new UX research tribe. It's the place to ask questions, get answers, and stay sane. Stop wasting time Googling things. This is the place to get practical advice from your peers.
Lifetime Access To Future Course Curriculum
When you enroll in this course, you'll get access to all future versions of it. I am 100% committed to adding more content over time including interviews with researchers, how to videos for research software, and more.
This course helped me do my first user interview a few weeks ago and it was fantastic. The interview guide is pure GOLD and the course helped me get the most out of the user interviews!"
- Shane, Web Developer in London, England
Want an inside look? Here's a quick tour:
User research is not rocket science ...
You just need a toolkit and blueprint.
User research is about having a conversation, listening, and observing so that you can develop a better understanding of why people do the things they do.
Data can only tell you the what, but people reveal the why.
That's why it's not enough to rely on analytics or software. You must get out and talk to your users. User research is the only way to truly understand people's problems and equip yourself with the knowledge needed to design smart products that solve actual user problems.
"The course was easy to follow, well paced, structured, and honest. I got more from this course than from some in-class courses and conference. "
- Mina, UX Designer from Vancouver, Canada
Meet Your Instructor:
I've been doing UX for 14 years and currently run my own UX Design & Product Strategy business in NYC.
I know what it takes to get executive buy-in, do research, and communicate findings to stakeholders.
In 2012 I created and taught General Assembly's first 12 week User Experience Design course. And I've done a lot of teaching since then.
Some of the places I've taught, spoke, & written:
Not sure if this course is for you?
Here's what real students have to say.
Over 60 students have enrolled in User Research Mastery. So far, they love it.
"I consider this course part of my support system! It helps you to have those difficult conversations with stakeholders who may be resistant to research. The course is a fantastic refresher / companion for someone who does search regularly and a great guide for someone who is just starting or wants to do more research. "
- Olya, Product Manager in New York City
"Great materials. Well organized. Great integration of video, worksheets, Slack and Office Hours."
- Andrew, UX Director in Santa Ana, California
"I learned a TON about UX overall, which I very much needed and the templates are extremely helpful to jumpstart my team in the research world."
- Jared, UX Designer in Austin, Texas
Get your free 65-point user research checklist.