User Research Mastery

30 Days to Understanding Your Users and Making Smarter Product Decisions

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You know you should be talking to your users, but when was the last time you actually did user research or one-on-one usability testing?

Never? Not often enough? I get it, doing user research can be intimidating.

Your boss doesn't believe user research. You think you're not good at conducting user interviews. You don't have time. You've never done it before. You don't have a clue where to start.

I've heard all the excuses for why teams don't do enough user research and I want you to know, you're in the right place.


User Research Mastery

In 30 days you'll learn exactly how to understand your users and gain insights to make smart UX decisions.

Who is the course for?
This course equips UX designers, user researchers, product managers, web developers, and founders with a complete blueprint for doing user research.

When does it start?
Now! No seriously, as soon as you enroll, you'll get instant access to the course, templates, Slack community, and more. No waiting around, just click and go.


The User Research Mastery course includes bite size videos, a supportive Slack community, practice exercises, and monthly office hours.

Bite size video lessons
Who has time to watch 60 min lectures? Our practical lessons are short so that you can fit them into your busy day. We want you to learn, implement, and apply the material in the lessons.

Practice Exercises
These optional exercises will help you put into practice what you're learning so you can do research for your product. Don't have a product? Don't worry, we have a mock project you can work through.

Private Community
Our private course community is your new UX research tribe. It's the place to ask questions, get answers, and stay sane. Stop wasting time Googling things. This is the place to get practical advice from your peers.

Lifetime access to course updates

Lifetime Access To Future Course Curriculum
When you enroll in this course, you'll get access to all future versions of it. I am 100% committed to adding more content over time including interviews with researchers, how to videos for research software, and more.

You'll also get downloadable templates, worksheets, and checklists including:

  • Research Project Checklist
    A 65 point checklist to help you plan and organize a research project

  • Research Goals Worksheet
    Strategic questions to guide you and stakeholders as you identify goals

  • Target Participants Worksheet
    An activity to help identify who you should talk to

  • Screener Template
    A simple blueprint to use for your participant screeners

  • Interview Discussion Guide Template
    A thorough template of questions to ask during a research interview

  • Research Findings Worksheet
    A framework for synthesizing and reporting your findings

This course helped me do my first user interview a few weeks ago and it was fantastic. The interview guide is pure GOLD and the course helped me get the most out of the user interviews!"

- Shane, Web Developer in London, England

Get started now!

Or, need a payment plan?

You can pay over 3 months. Click the link below to enroll using a payment plan:

Basic: $89 / 3 monthsComplete $159 / 3 months VIP $329 / 3 months

Want an inside look? Here's a quick tour:

Class Curriculum

User research is not rocket science ...

You just need a toolkit and blueprint.

User research is about having a conversation, listening, and observing so that you can develop a better understanding of why people do the things they do.

Data can only tell you the what, but people reveal the why.

That's why it's not enough to rely on analytics or software. You must get out and talk to your users. User research is the only way to truly understand people's problems and equip yourself with the knowledge needed to design smart products that solve actual user problems.

"The course was easy to follow, well paced, structured, and honest. I got more from this course than from some in-class courses and conference. "

- Mina, UX Designer from Vancouver, Canada

Meet Your Instructor:

I've been doing UX for 14 years and currently run my own UX Design & Product Strategy business in NYC.

I know what it takes to get executive buy-in, do research, and communicate findings to stakeholders.

In 2012 I created and taught General Assembly's first 12 week User Experience Design course. And I've done a lot of teaching since then.

Some of the places I've taught, spoke, & written:


Not sure if this course is for you?

Here's what real students have to say.

Over 60 students have enrolled in User Research Mastery. So far, they love it.

"I consider this course part of my support system! It helps you to have those difficult conversations with stakeholders who may be resistant to research. The course is a fantastic refresher / companion for someone who does search regularly and a great guide for someone who is just starting or wants to do more research. "

- Olya, Product Manager in New York City

"Great materials. Well organized. Great integration of video, worksheets, Slack and Office Hours."

- Andrew, UX Director in Santa Ana, California

"I learned a TON about UX overall, which I very much needed and the templates are extremely helpful to jumpstart my team in the research world."

- Jared, UX Designer in Austin, Texas


Get your free 65-point user research checklist.

Frequently Asked Questions

When does the course start and finish?
The course starts as soon as you purchase it! You can do it on your own schedule, so there's no pressure to keep up with it. I know that many students will do this as part of their job. The reality is, that things pop up at work all the time. So by keeping the course self-paced, it's easier to work it into your own schedule and life.
Will the live Office Hours calls be recorded?
Yes! The monthly live Office Hours calls with Sarah Doody will be recorded. Office hours will be on a monthly basis and the date and time will be posted in the Slack community. Only students who enroll in the Complete or VIP package will be able to attend the live Office Hours and watch the Office Hours replays.
How long will the course take to complete?
The course is divided into 5 modules. I estimate that it will take you 4 weeks to complete the course, including watching all the videos and doing the exercises. I know that you're likely trying to fit this into your work schedule, that's why we kept the learning videos bit-sized. We want you to be able to fit this into your existing schedule.
Do you offer any discounts?
We don't. But we recommend that you ask your employer to sponsor the course. We've seen many employers pay the full price or pay part of it for the students because they realize how valuable the skills are that students will learn and be able to apply to their jobs, immediately. Please contact us if you want a copy of this letter. Or, you can find it above on this course page. Sorry, we can't link to it from this FAQ (bad UX on the part of the platform we're using!!!).
Do you have pricing for teams who want to take the course together?
Yes. If more than 10 people from your company want to enroll in User Research Mastery, then please contact us at sarah@sarahdoody.com and tell us how many people want to take the course so that we can get back to you with pricing.
Will I receive a certificate?
Yes. If you do all the modules, you'll receive a certificate of completion. The certificate is not meant to indicate proficiency or expertise as a certified researcher. It is simply meant to communicate to your colleague or manager that you went through all the modules.
Do you offer refunds?
I'm happy to offer a refund within the first 30 days after your date of purchasing the course. I haven't had a single person ask for a refund yet. The course consistently receives reviews of 4/5 or 5/5 stars. So I hope you'll stick with the course and see the value that many other students have got from it.

Get started now!